目前，追求社会长远利益的绿色营销已成为现代企业营销发展的必然趋势。本文通过阐述我国企业实施绿色营销的必要性，分析我国企业在实施绿色营销过程中存在的问题，以此有针对性地提出有助于我国企业实现可持续发展的策略。%At present, the pursuit of green marketing with long-term social benefits has become the developing trend for modern enterprise marketing. This paper describes the necessity for the implementation of green marketing in China's enterprises, analyzes the problems when China's enterprises implementing green marketing, so as to put forward the strategy to achieve sustainable development of China's enterprises.
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