With the rapid development of Internet information technology, the digital library construction has become a top priority of higher vocational college library work. They tend to only attach great importance to the construction scale, the number of resources, but ignore characteristic construction. Starting from the construction of characteristic digital library in commercial college, the paper analyzes the problems in brand library construction and puts forward the solutions.%随着网络信息技术的飞速发展，数字图书馆建设已经成为高职院校图书馆工作的重中之重。目前，我国高职院校的数字图书馆建设只重视建设的规模、资源数量等而忽视依据高校自身发展情况建设具有特色数字图书馆的目的。本文以商业高职院校建设特色数字图书馆为切入点，分析我国商业高职院校在建设品牌图书馆过程中的问题，以及提出解决的措施与建议。
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