近年来，我国房地产行业发展迅速，竞争更加激烈。本文分析了价值链潜力的内涵，并提出如何有效挖掘房地产开发企业价值链潜力。%In recent years, China's real estate industry has developed rapidly, and the competition between enterprises are fierce. This article analyzed the connotation of value chain potential, and puts forward the effective ways to excavate value chain potential of real estate development enterprise.
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