This article explores the new mode which is suitable for the design management of small and medium-sized enterprise and the new mode of industrial design management under the globalization and personalized trend from the general mode of industrial design management. Its aim is to seek the new mode which can promote the development of China's small and medium-sized enterprise and the new mode which is suitable for the industrial design management in the globalization and personalized environment to promote the survival ability and competition ability of China's enterprises.%本文从工业设计管理的一般模式出发,探讨适合中小企业的设计管理的新模式,以及在全球化、个性化的趋势下工业设计管理的新模式.其目的在于寻求促进我国中小企业发展的新模式和在全球化、个性化环境下适合企业工业设计管理的新模式,提升我国企业的生存能力与竞争力.
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