CIS(Corporate Identity System,企业识别系统)是企业为了塑造或提升自身形象,运用统一的传达识别系统,将企业理念或文化传达给企业的内外公众,并使其对企业产生一致的认同感和价值现的一种战略性活动和职能.本文从探讨CIS (Corporate Identity System,企业识别系统)的理论渊源入手,分析了高校校园开展CIS建设的重要意义,提出了建设具有岭南特色的中医院校校园CIS建设策略和应避免的误区.%CIS (Corporate Identity System) is the strategic activity and function that in order to create or enhance the enterprise's own image, the enterprise uses unified communication identification system to express the corporate philosophy or culture to both inside and outside public, and create consistent sense of identity and values. This paper starts from exploring the theory origin of CIS, analyzes the importance of CIS building in college campus, and proposes the strategy to build the CIS with Iingnan characteristics in campus of Chinese medical institutions and the misunderstanding that need to avoid.
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