高校体育场馆斥巨资建设的各种体育设施不但未被充分利用,还增加了维修和管理经费的投入,大多局限于日常的体育教学、训练,缺乏与社会的交流合作.怎样使高校体育场馆社会效益与经济效益得到发展,取得双赢,已经成为了一个急待解决的问题,文章对高校体育场馆产生的经济效益和社会效益及二者之间的联系、体育场馆运营过程中应注意的问题进行了探讨.%College stadiums are mostly confined to the daily physical education, training and competition, the lack of exchange and cooperation with society. Spending huge sums to the construction of a variety of sports facilities, not only has not been fully utilized, and also increased investment in maintenance and management of funds. How can make the social and economic benefits of college stadiums to be developed and get win-win has become a pressing solve problem. The article not only discussed the links between economic and social benefits generated by the college stadiums, but also discussed the problem that should be noted in the process of stadium operations.
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