Starting from the problems existing in higher vocational logistics management practice teaching, this paper puts forward building "the campus zero profits supermarket" for resolving the problems in current logistics management practice teaching, such as the lack of funds, insufficient equipment investment, the single and rigid training content, breaking the traditional practice teaching idea, and creating a true enterprise operation environment, cultivating the students' professional quality and professional skills. According to the actual situation of colleges, the paper analyzes the goal and significance to build "zero profit supermarket", make a survey on students' payment capacity and purchase intention, thus it sets up a feasibility scheme of "zero profits supermarket", at last, make investment budget and earnings estimates on "zero profits supermarket".%本文从高职物流管理专业实践教学存在的各种问题入手,提出建立“校园零利润超市”来改善现有物流管理专业实践教学过程中存在的资金不足、设备投入不足、实训内容单一僵化等等问题,打破传统实践教学观念,以营造真实的企业运作环境,培养学生的职业素养和职业技能,笔者以所在院校的实际情况入手,分析了建立“零利润超市”的目的和意义,对学生的支付能力以及购买意愿进行调研,从而得出建立“零利润超市”的可行性方案,最后对“零利润超市”进行投资预算以及收益估算.
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