With the development of market economy; the physical education in colleges and universities has gradually developed towards industrialization. This article first analyzes the advantages of development of sports industry in colleges and universities, based on that analyzes the problems in the development of sports industry in colleges and universities, and points out development strategies of university sports industrialization in China for these issues.%随着市场经济的发展,高校体育教育事业也逐步走向产业化.文章首先分析了高校体育产业化的发展优势,在此基础上分析了高校体育产业化的发展现状及存在的问题,并针对这些问题提出了我国未来高校体育产业化的发展策略.
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