The paper focused on the role of cultural management in enterprises' horizontal integration and its implement. The study result revealed that there is requirement of consistency for enterprises' management model, the potential of integration in industry market influences the degree of branches' consistency. When the potential is limited and enterprises have to choose decentralization for local response, cultural control plays an important role in enterprises' management of branches through both formal and informal ways.%文章探索性地研究在中国特殊的市场环境背景下,文化控制对中国企业有效实施横向整合战略所发挥的作用及其具体的实施方式.研究结果表明,当企业所处行业的市场整合潜力小,企业选择以分权、地方响应为特征的低度整合管理模式时,辅以文化控制的手段可以强化对分支机构的管理,提高横向整合效果.为了确保文化控制的有效实施,企业应该兼顾正式和非正式控制手段的使用.
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