Nowadays, the external environment of enterprises becomes more and more complex. At the same time, the past researches on enterprises administrator's competency mostly are from the perspective of the requirements of the internal management of enterprises instead of external environment. This paper reviews the research finds about administrator's competency, and tries to view the enterprises administrator's competency from the perspective of the external environment.%随着中国买方市场的到来,研究大众消费的变化趋势是目前企业进行生产的重要依据.因此,研究大众消费的特点,心理特征与发展变化趋势,将有助于促进企业的生产和改善企业的生产状况.
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