China's sports industry is booming, with the improvement of living standards, die demand for sports activities is rapidly increasing, the sports industry has a huge market demand. At the same time, the Olympic Games in 2008 was held in China successfully, which provides excellent opportunities for development for the development of sports and sports industry. In this paper, countermeasures of the development of China's modern sports industry were proposed by analyzing its present situation and existing problems.%中国体育产业是一项新兴的朝阳产业,由于我国经济持续、快速发展,居民生活水平的提高,闲暇时间的增多,人们对体育活动的需求急剧增长,体育产业有着巨大的市场需求.同时伴随着2008年奥运会在中国的成功举办,为中国体育和体育产业的发展提供了绝好的发展机遇.本文通过分析我国体育产业的发展现状及存在的问题,就如何发展我国现代体育产业提出对策.
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