Brand culture is the condensation of social material and spiritual wealth at brand, the deposition of cultural characteristics at brand, the highly integration of consumer psychology and value orientation, it refers to all cultural phenomenon at brand operation.The paper briefly analyzed the enterprise how to develop its cultural brand.%品牌文化是社会物质财富和精神财富在品牌中的凝结,是文化特质在品牌中的沉积,是消费心理和价值取向的高度融合,是指品牌经营中的一切文化现象.现就其企业如何发展自己的文化品牌进行简要分析.
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