本文构建了旅游影响感知、旅游态度和参与行为模型,探讨了旅游态度在旅游影响感知和参与行为关系之间的中介作用.研究结果显示:正负面旅游影响感知均和参与行为正相关,旅游态度对正面旅游影响感知和参与行为的关系具有部分中介作用,对负面旅游影响感知和参与行为的关系无中介作用.以此为基础,本丈对今后同类研究提出展望和建议.%This paper develops a model of residents' perceptions on rural tourism impact, tourism attitude and participation behaviors and discusses the mediating role of tourism attitude.The main findings are as follows.Firstly, residents' positive and negative perceptions on rural tourism impact both have significant effect on participation behaviors.Secondly, tourism attitude plays partially mediating role between positive perceptions and participation behaviors.Thirdly, tourism attitude has no mediating effect between negative perceptions and participation behaviors.Contributions and limitations of this paper are also discussed.
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