This article first analyzes the role of marine cultural in the joint development of land and sea tourism, and then summarizes the types of marine culture which can promote joint development of land and sea travel from three levels of material culture, spiritual culture and system culture, and finally proposes strategies and measures of joint development of land and sea travel.%文章首先分析了影响海陆旅游联动发展的海洋文化作用,接着从物质文化、精神文化、制度文化三个层面总结了促进海陆旅游联动发展的海洋文化类型,最后提出海陆旅游联动发展的对策与措施.
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