Although the tobacco commercial enterprise made great contributions to promote the economic development, they are criticized because of the particularity of its products. And the constraints of the relevant management system make bigger difficulty to their own development under market economy conditions. But from the angle of adapting to market test, with the help of marketing concept adjustment and the applications of corresponding marketing strategy skills, tobacco commercial enterprise can still make rapid progress.%烟草商业企业在"-3前虽然为推进经济发展做出了巨大贡献,但又因经营产品的特殊性而受到非议,加之有关管理制度的约束,使得其在市场经济条件下谋求自身发展的难度较大.而从适应市场考验的角度出发,借助营销观念的调整及相应的营销策略技巧的应用,烟草商业企业仍然可以取得长足的发展.
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