体育产业是一个跨越制造业和服务业的综合性产业,可以根据企业行为的特征做出一个划分,把体育产业的价值链分为设计、制造、销售和消费四个环节.将体育产业系统作为一个复杂适应系统来探讨,在分析陕西体育价值链的构成时,体现了系统内层次的灵活性,从不同层次去研究和观察体育产业这个复杂系统.把系统元素的主动性当作系统发展的动力来源,提出了陕西体育产业的价值链创新的新设想.%The sports industry is a comprehensive industry stepping over manufacturing and service industry.We can make a division according to the characteristics of corporate behavior, divide the sports industry's value chain into four links: design, manufacture, sale and consumption.This paper takes the sports industry system as a complex adaptive system to explore, while analyzing the composition of value chain of sports industry in Shaanxi,reflects the flexibility of levels of the system, studies and observes this complex system from different levels, takes the initiative characteristic of elements as the power source of system development, and proposes innovative new ideas.
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