The cultural industry is one of the most promising industries in 21st century. Ansai possesses rich folk cultural resources, but the development of folk cultural industrialization is still in the initial stage. Therefore, Ansai should make full use of the comparative advantage to develop folk cultural industry. It is of great significance to the development of Ansai and local economy. To promote and sustain development of Ansai folk cultural industry, the role of government, personnel training and the introduction of talents , the enhancement of the awareness of property rights and brand concept, protection of the folk cultural deposits, and other issues should all be greatly focused on in the specific projects. The author analyzes the origin, characteristics and value of Ansai waist drum in detail, and puts forward the idea of the industrial development of Ansai waist drum.%文化产业是21世纪最有前途的产业之一.安塞拥有丰富的民间文化资源,但其民间文化产业化发展还处于起步阶段.因此安塞应该发挥在民间文化产业方面的比较优势,大力发展民间文化产业.这对安塞地方的经济社会都具有重要的现实意义.在具体的开发工程中应注重政府作用的发挥、人才的培养和引进、产权意识和品牌观念的加强、民间文化底蕴的保护等问题,以促进安塞民间文化产业的持续发展.笔者通过对安塞腰鼓的由来、特性、价值等方面进行了详细的分析,提出了安塞腰鼓的产业化发展思路.
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