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旅游团队“食物链”现象的成因与对策分析

         

摘要

With the development of the tourist industry in China in recent years, the quantity and quality of tourism enterprises are unprecedentedly increased and improved. However, with the growing competition, the management model of sales commission emerges in the travel agencies industry. The group-organizing travel agencies get profits from their downstream enterprises through tourists who pay low tourism fares and this will be transferred to their downstream enterprises. The high cost will not be compensated until they get high sales commission when tourists buy souvenirs. This paper analyses the reason of "food chain" , explores measures to control the "food chain" profit model from the point of governments > travel agencies , tourists and public opinion.%我国旅游业近年来快速发展,旅游企业数量和质量得到前所未有的提升.但随着竞争的加剧,部分旅行社以低价招收的客源为资本向下游企业盘剥获利,而下游企业一样会据此道理向链条的更下游传递,高额的成本代价直到通过消费者在自费项目和购物环节的高额回扣中得到利益补偿.本文对这种旅游团队“食物链”现象的形成原因和引发的危害进行分析,并建议从政府、旅行社、消费者等方面入手探寻治理旅游团队“食物链”现象的措施.

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