Confronted with the universally competitive impact from new media,how to realize the transformation and upgrading with its own characteristics,also the fusion developing of new media becomes an urgent problem for the municipal broadcast Wenzhou TV Media Group.This thesis introduces the function structure of the omnimedia converged production platform in Wenzhou Radio and Television Media Group and its expansion plan for next step,sets forth Wenzhou Media's developing direction and thoughts on the media convergence.%现时期地市级广电业务普遍面临新媒体的竞争冲击,如何结合自身特点实现转型升级和新媒体融合发展,是广电传媒急需解决的问题.通过介绍温州广电全媒体融合生产平台的功能架构和下一步的扩展计划,阐述了温州广电技术发展方向和对媒体融合的思考.
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