时尚买手机制作为一种新兴的品牌运营形式，将对产业链的各个环节进行整合，充分发挥无形资产的优势，它的快速发展，对我国时尚产业的发展以及鞋类行业的转型升级都将有十分重要的作用。然而，国内除了少量的时尚媒体的报道，学界较少有深入研究。因此，本研究的目的是对国内鞋业零售终端引入时尚买手机制的探讨。我们首先对国内鞋业零售终端现状进行分析，在此基础上介绍了时尚买手机制，并对目前国内时尚买手现状进行分析；然后论述了国内鞋业零售终端引入时尚买手机制的意义，最后提出了引入时尚买手机制的几点建议。%As a kind of new mode, fashion buyer's system is a new area in the study of fashion academic. Therefore this study was aim to investigate the introduction of fashion buyer's mechanism in the domestic shoe retail terminal. At first, we analyzed current situation of domestic shoe retail terminal and the domestic fashion buyer system; then domestic shoe retail terminal leading fashion buyer mechanism were interpreted;finally suggestions were proposed for its development.
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