As the world's footwear manufacturing country, China's footwear brand has no position in the world's? high value-added market . Western brands that occupy these markets are often produced in China. For processing production, most of the domestic enterprises product for foreign shoes footwear brand to earn cheap cost, while domestic independent design brand is very rare . This is the gap between the value of the brand. This gap may be coverd many aspects, but the critical one aspect may come from if it has the proper design strategy. This essay discussed and analysized promoting brand design strategy.%作为世界鞋类生产大国，中国鞋类品牌在国际高附加值的的市场上身影全无。占据这些市场的西方品牌其生产地往往都在中国。国内大多数女鞋企业都给国外的鞋类品牌进行加工生产、赚取廉价的费用，而真正属于自己的独立设计品牌少之又少。这就是品牌价值间的差距。这种差距所涉及到的方面可能是多方位的，但更加关键的一个方面可能就来自设计策略是否到位。本文从提升女鞋品牌设计策略角度展开分析研究。
展开▼
