手提包流行色彩之所以不断地变化与发展，往往是由于在它内外部出现了新的动力因素。及时发现这些推动要素，对判断和调适手提包的时尚感，提升女性美丽和职业气场有积极的影响。但形形色色的流派色彩铺盖天地袭来，难免使人无所适从。文中在实际观察近几年变化趋势和特点后，借鉴服饰等变化特征，力图唤醒职业女性审美自觉，从内在到外在因素探讨手提包美学之所在和选择之策略。提出了手提包色彩选择的思路：从意识形态方面考虑应注重社会角色，适合社会审美心理、个人性格、文化修养，应时应境、符合主流的流行色潮流和美学标准；以现实生活的角度出发要注意视界效果、环保、经济、实用相结合。%The fashion c olor of handbag changes and develops constantly as there is new power factor ap-pearing often. Finding this driving factor in time has positive effect on judging and adjusting the fashion feeling of handbag and on improving the beauty and professional aura of women. But the overwhelming kind of genre color unavoidably makes people confused. After recent years of actual observation of changing trends and characteristics , this paper references to the variation characteristics of clothing, we try to wake up career women's aesthetic consciousness, to discuss the handbag aesthetics and the strategy of choice from internal to external factors and propose the idea on the choice of handbag color: From the ideology perspec-tive ,we should focus on colors fit ones social role and suitable for social psychology, personality and culture which should be suitable for the times and places in line with the mainstream color trends and aesthetic ideas . From the reality perspective, we should pay attention to the combination of the visual effect, environ-mental health, economic and practical.
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