海岛旅游，特别是群岛旅游是海洋旅游“皇冠”上的“明珠”。海岛因给旅游者远离城市喧嚣和彻底回归自然的心理感受而倍受青睐，已成为世界旅游热点地区。地中海地区是世界上旅游业最发达的地区，众多岛屿都已成为世界著名的旅游目的地。本文首先对地中海海岛旅游开发经验进行总结，其次通过对西班牙巴利阿里群岛旅游的案例来分析海岛旅游的开发特征：以休闲度假旅游为主的海岛休闲旅游度假目的地；以航海旅游为主的旅游产品体系；平衡旅游淡旺季，发展多种旅游；依托悠久的历史和丰富的文化，发展文化旅游，最后讨论地中海海岛旅游的开发经验，以供其他海岛借鉴。% Island tourism, especially islands tourism is the“pearl”on the“crown”of the marine tourism. Islands have become the tourist hot spots in the world. The islands are admired because they bring the psychological feeling to the tourist, which lets the tourist away from the blatant city and completely back to nature. The Mediterranean region is the most developed region of tourism in the world. Many islands of the Mediterranean region have become the famous tourist destinations in the world. First of all, the Mediterranean region island tourism development experience was summarized in this pa-per. Secondly, through tourism case of Balearic Islands in Spain, this paper analyzes is-land tourism development feature: with leisure holiday tourism as main island leisure tourism holiday destination; with sailing tourism as main tourism product system; balance tourism in the rush season and the off-season, developing diverse tourism; rely on cen-turies-old history and rich culture, developing cultural tourism. Finally, development expe-rience of the Mediterranean region island tourism was discussed in this paper, supplying other islands for reference.
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