• 主题
高级搜索  >
历史搜索 清空历史
首页> 美国卫生研究院文献>Data in Brief >Data to model the effects of perceived telecommunication service quality and value on the degree of user satisfaction and e-WOM among telecommunications users in North Cyprus
【2h】

Data to model the effects of perceived telecommunication service quality and value on the degree of user satisfaction and e-WOM among telecommunications users in North Cyprus

机译：用于建模感知的电信服务质量和价值对北塞浦路斯电信用户之间用户满意度和e-WOM程度的影响的数据

代理获取
本网站仅为用户提供外文OA文献查询和代理获取服务，本网站没有原文。下单后我们将采用程序或人工为您竭诚获取高质量的原文，但由于OA文献来源多样且变更频繁，仍可能出现获取不到、文献不完整或与标题不符等情况，如果获取不到我们将提供退款服务。请知悉。
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This dataset is used to investigate a comprehensive model of user satisfaction and electronic word of mouth (e-WOM). Building on the perceived telecommunication service quality and perceived value dimensions in enhancing and improving users' satisfaction and e-WOM, we empirically investigated how the dimensions of service quality as a second-order construct and perceived value dimensions affect users’ satisfaction and e-WOM in the context of mobile operators in North Cyprus. The data were collected through a self-administered questionnaire at Girne American University. The dataset was empirically evaluated using a survey of 500 respondents regarding their perceptions of the service provided by the mobile telecom operator. Data analysis involved structural equation modelling (SEM) using Statistical Package for the Social Sciences (SPSS) 23 and Analysis of Moment Structures (AMOS) 24. First, we conducted exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural modelling, followed by hypothesis testing. The outcomes obtained from this dataset indicated that perceived telecommunication service quality was positively related to perceived value dimensions (performance value and emotional value) and user satisfaction. At the same time, performance value, value for money, and social value were found to have a direct impact on user satisfaction. Specifically, there was a significant relationship between user satisfaction and e-WOM. The results may provide further insights into mobile value-added services.
机译：该数据集用于调查用户满意度和电子口碑（e-WOM）的综合模型。基于感知的电信服务质量和感知的价值维度，在增强和改善用户满意度和e-WOM中，我们进行了实证研究，研究了作为二阶结构的服务质量维度和感知的价值维度如何影响用户的满意度和e-WOM就北塞浦路斯的移动运营商而言。数据通过吉恩美国大学的自我管理调查表收集。通过对500名受访者进行调查，对他们对移动电信运营商提供的服务的看法进行了经验评估。数据分析涉及使用社会科学统计软件包（SPSS）23和矩结构分析（AMOS）24的结构方程模型（SEM）。首先，我们进行了探索性因素分析（EFA），确认性因素分析（CFA）和结构性分析建模，然后进行假设检验。从该数据集获得的结果表明，感知的电信服务质量与感知的价值维度（性能价值和情感价值）和用户满意度呈正相关。同时，发现性能价值，物有所值和社会价值直接影响用户满意度。具体而言，用户满意度与e-WOM之间存在显着的关系。结果可以提供对移动增值服务的进一步了解。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
代理获取

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号