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21A. Business Models for Integrative Medicine—Debating the Benefits of the Embedded Model vs the FreestandingModel: What Will Stand the Test of Time?

机译:21A。中西医结合商业模式-论证嵌入式模式与独立式模式的好处:经受住时间考验的是什么?

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摘要

>Focus Area: Sustainable Business ModelsThis panel discussion brings two national leaders (Adam Perlman, MD, MPH, and Annie Nedrow, MD, MBA) in integrative medicine together to discuss their combined experience in leading 3 different business models of integrative medicine within academic health centers across the United States over the past 13 years. Integrative Medicine programs at Oregon Health & Science University, University of Medicine and Dentistry at New Jersey, and Duke Integrative Medicine represent the full scope of sociodemographic, geographic, and cultural diversity within integrative medicine as well as 3 very different business models. The pros and cons along the continuum of the fully embedded model of integrative medicine within academic departments to freestanding centers of integrative medicine will be shared, along with lessons learned. A healthy debate among the presenters and the participants will be encouraged to think together how the future healthcare landscape will support these various models. Attendees will value the expertise along with the opportunity to utilize the full wisdom of the room of participants in brainstorming which business model will be most effective to achieve our combined goals of transforming healthcare to optimally enhance the health of each patient with the looming healthcare reform.
机译:>重点领域:可持续商业模式本小组讨论将两位国家/地区的领导人(医学博士,医学博士,亚当·珀尔曼(Adam Perlman)和医学博士,MBA的安妮·内德罗(Annie Nedrow),医学博士,MBA)聚在一起,讨论他们在领导3种不同商业模式中的综合经验在过去的13年中,在全美的学术健康中心整合了医学。俄勒冈州健康与科学大学,新泽西州的医学与牙科大学以及杜克大学的中西医结合课程代表了中西医结合的社会人口统计学,地理和文化多样性以及3种截然不同的商业模式。在学术部门内部,到独立的中西医结合中心,将沿用中西医的完全嵌入式模型的连续性,并分享经验教训。鼓励演讲者和参与者之间进行健康的辩论,共同思考未来的医疗保健格局将如何支持这些各种模式。与会者将珍视专业知识,并有机会利用集思广益的与会者的智慧,哪种业务模式将最有效地实现我们转变医疗保健的综合目标,并通过迫在眉睫的医疗保健改革来最佳地提高每位患者的健康。

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