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Food Choice Motives When Purchasing in Organic and Conventional Consumer Clusters: Focus on Sustainable Concerns (The NutriNet-Santé Cohort Study)

机译:在有机和常规消费者群中购买时的食品选择动机:关注可持续性问题(NutriNet-Santé队列研究)

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摘要

The purpose of this study was to examine food choice motives associated with various organic and conventional dietary patterns among 22,366 participants of the NutriNet-Santé study. Dietary intakes were estimated using a food frequency questionnaire. Food choice motives were assessed using a validated 63-item-questionnaire gathered into nine food choice motive dimension scores: “absence of contaminants”, “avoidance for environmental reasons”, “ethics and environment”, “taste”, “innovation”, “local and traditional production”, “price”, “health” and “convenience”. Five consumers’ clusters were identified: “standard conventional food small eaters”, “unhealthy conventional food big eaters”, “standard organic food small eaters”, “green organic food eaters” and “hedonist moderate organic food eaters”. Relationships between food choice motive dimension scores and consumers’ clusters were assessed using analysis of covariance (ANCOVA) models adjusted for sociodemographic factors. “Green organic food eaters” had the highest mean score for the “health” dimension, while “unhealthy conventional food big eaters” obtained the lowest mean score for the “absence of contaminants” dimension. “Standard organic food small eaters”, “green organic food eaters” and “hedonist moderate organic food eaters” had comparable scores for the “taste” dimension. “Unhealthy conventional food big eaters” had the highest mean score for the “price” dimension while “green organic food eaters” had the lowest mean scores for the “innovation” and “convenience” dimensions. These results provide new insights into the food choice motives of diverse consumers’ profiles including “green” and “hedonist” eaters.
机译:这项研究的目的是在NutriNet-Santé研究的22,366名参与者中研究与各种有机和常规饮食方式相关的食物选择动机。使用食物频率问卷估计饮食摄入量。使用经过验证的63个项目问卷对食物选择动机进行了评估,该问卷分为9个食物选择动机维度得分:“无污染物”,“出于环境原因避免”,“道德与环境”,“品味”,“创新”,“本地和传统生产”,“价格”,“健康”和“便利”。确定了五个消费者群:“标准常规食品小食者”,“不健康常规食品大食者”,“标准有机食品小食者”,“绿色有机食品食者”和“享乐主义中度有机食品食者”。使用针对社会人口统计学因素调整的协方差分析(ANCOVA)模型,评估了食物选择动机维度得分与消费者群体之间的关系。 “绿色有机食品食用者”在“健康”维度上的平均得分最高,而“不健康的传统食品大食用者”在“没有污染物”维度上的平均得分最低。 “标准有机食品小食者”,“绿色有机食品食者”和“享乐主义者中度有机食品食者”在“口味”方面得分相当。 “不健康的传统食品大食者”在“价格”维度上的平均得分最高,而“绿色有机食品食客”在“创新”和“便利”维度上的平均得分最低。这些结果为包括“绿色”和“享乐主义”食用者在内的不同消费者的饮食选择动机提供了新的见解。

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