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Buyer and seller data from pay what you want and name your own price laboratory markets

机译:买家和卖家的数据按您想要的支付并命名自己的价格实验室市场

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摘要

Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer-driven pricing mechanisms that give customers (some) pricing power and that have been used in service industries with high fixed costs to price discriminate without setting a reference price. This paper describes buyer and seller data in a series of induced-value laboratory experiments that compare PWYW and NYOP in monopoly and competitive situations. Sellers are in a one-shot interaction with buyers. Sellers using customer-driven pricing mechanisms may exogenously or endogenously receive additional promotional benefits, for instance through word-of-mouth effects. The major findings based on the data presented here are reported in the paper "Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?" (Krämer et al., 2017) .
机译:随心所欲(PWYW)和自定义价格(NYOP)是客户驱动的定价机制,可赋予客户(某些)定价权,并且在固定成本较高的服务行业中使用,可以在不设置参考价的情况下进行价格区分。本文介绍了一系列诱导价值的实验室实验中的买方和卖方数据,这些实验比较了在垄断和竞争情况下的PWYW和NYOP。卖方与买方进行一次互动。使用客户驱动的定价机制的卖方可以通过口碑效应外生或内生地获得额外的促销利益。基于本文提供的数据的主要发现在论文“将定价权委托给客户:支付您想要的价格或命名您自己的价格?”中进行了报道。 (Krämeret al。,2017)。

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