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首页> 美国卫生研究院文献>American Journal of Pharmaceutical Education >Availability and Perceived Value of Masters of Business Administration Degree Programs in Pharmaceutical Marketing and Management
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Availability and Perceived Value of Masters of Business Administration Degree Programs in Pharmaceutical Marketing and Management

机译：药品营销与管理专业工商管理硕士课程的可用性和感知价值

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>Objectives. To examine pharmacist-targeted master of business administration (MBA) degree programs and investigate pharmacists’ perceptions regarding them.>Methods. Specialized MBA programs in pharmaceutical marketing and management offered at US colleges and schools of pharmacy were identified in the literature and compared. Pharmacists’ perceptions of MBA programs were evaluated through a survey of clinical preceptors affiliated with a school of pharmacy.>Results. Seven US universities that offer an MBA program in pharmaceutical marketing and management were identified. Thirty-three percent of the 57 pharmacist preceptors who responded to the survey reported plans to pursue an MBA degree program. Respondents preferred MBA programs related to healthcare or pharmacy (66%) over general MBA programs (33%).>Conclusion. An MBA in pharmaceutical marketing and management could provide pharmacists with advanced knowledge of the operational and strategic business aspects of pharmacy practice and give pharmacy graduates an advantage in an increasingly competitive job market.
机译：>目标。研究以药剂师为目标的工商管理硕士（MBA）学位课程，并调查药剂师对他们的看法。>方法。在文献中确定并比较了美国药学院和学院。通过对与一所药学院附属的临床医师的调查，评估了药剂师对MBA课程的看法。>结果。确定了七所提供药品营销和管理MBA课程的美国大学。接受调查的57位药剂师理念中的33％报告了继续攻读MBA学位课程的计划。与一般MBA课程（33％）相比，受访者更喜欢与医疗保健或药学相关的MBA课程（66％）。>结论。药品营销和管理方面的MBA课程可以为药剂师提供有关运营和战略业务的高级知识药学实践方面的知识，并在竞争日益激烈的就业市场中为药学毕业生提供优势。

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