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首页> 美国卫生研究院文献>Journal of Medicine and Life >Market policy as an innovative element of marketing inthe Romanian healthcare services – an approach focused on the patient
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Market policy as an innovative element of marketing inthe Romanian healthcare services – an approach focused on the patient

机译：市场政策是中国市场营销的创新要素罗马尼亚的医疗服务–针对患者的方法

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摘要

The orientation towards one of the marketing policies with a major impact in organizations providing healthcare services, requires a careful analysis of the needs and aspirations of customers, targeting those patients whose needs the service organization can achieve through the existing resources at the respective health facility, finding the most effective way of achieving benefits associated with reduced costs to maximizing profits, placing the offers for medical services required by the patients on the market, as well as promptly reacting and acting to the changes of health services market which is constantly evolving through a flexible organizing and functioning structure, connected to the financial needs of the patients.
机译：要想对一项营销政策产生重大影响，就必须对提供医疗服务的组织产生重大影响，这需要仔细分析客户的需求和期望，针对服务组织可以通过各自医疗机构现有资源实现需求的患者，寻找最有效的方式来获得与降低成本相关的收益以最大程度地提高利润，将患者所需的医疗服务提供给市场，并迅速响应不断变化的医疗服务市场并采取应对措施。灵活的组织和职能结构，与患者的财务需求相关。

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