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首页> 美国卫生研究院文献>Health Education Research >How to freak a Black Mild: a multi-study analysis of YouTube videos illustrating cigar product modification
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How to freak a Black Mild: a multi-study analysis of YouTube videos illustrating cigar product modification

机译：如何吓坏Black＆Mild：对YouTube视频的多研究分析说明了雪茄产品的改性

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Cigar smoking is increasingly common among adolescents who perceive cigars as less harmful than cigarettes. This perception of reduced harm is especially true for cigars that are user-modified by removing the tobacco binder through a process called ‘freaking’. Little is known about ‘freaking’ and this multi-study, mixed-methods analysis sought to understand better the rationale and prevailing beliefs about this smoking practice using YouTube videos. In Study 1, we conducted a descriptive content analysis on the characteristics of 26 randomly sampled cigar product modification (CPM) videos posted during 2006–10. In Study 2, a thematic analysis was performed on the transcripts of commentary associated with each video to characterize viewers’ comments about video content. Study 1 results revealed that 90% of videos illustrated a four-step CPM technique: ‘Loosening the tobacco’; ‘Dumping the tobacco’; ‘Removing the cigar binder’ and ‘Repacking the tobacco’. Four themes related to the purpose of CPM were also derived from video content: ‘Easier to smoke’ (54%), ‘Beliefs in reduction of health risks’ (31%), ‘Changing the burn rate’ (15%) and ‘Taste enhancement’ (12%). Study 2 results concerning the content characteristics of video comments were categorized into three themes: ‘Disseminating information/answering questions’ (81%), ‘Seeking advice/asking questions’ (69%) and ‘Learning cigar modification techniques’ (35%). Favorable comments were more common (81%) compared to unfavorable (58%) and comment content suggested low-risk perceptions and poor understanding of smoking harms. These findings highlight a novel means for youth to access information concerning CPM that may have important implications for tobacco control policy and prevention.
机译：雪茄吸烟在青少年中越来越普遍，他们认为雪茄的危害性不如香烟。这种减少危害的感觉尤其适用于通过“脱脂”过程去除烟草粘合剂而被用户改造的雪茄。关于“吸烟”的知识鲜为人知，这种多方法，多方法的分析试图通过YouTube视频更好地了解这种吸烟行为的基本原理和普遍的信念。在研究1中，我们对2006-10年度发布的26个随机抽取的雪茄产品修饰（CPM）视频的特征进行了描述性内容分析。在研究2中，对与每个视频相关的评论文字进行了主题分析，以表征观众对视频内容的评论。研究1的结果显示，有90％的视频说明了四步CPM技术：“放松烟草”； “倾销烟草”； “移除雪茄夹”和“重新包装烟草”。与CPM目的相关的四个主题也来自视频内容：“更容易吸烟”（54％），“减少健康风险的信念”（31％），“改变燃烧率”（15％）和“增味”（12％）。有关视频评论内容特征的研究2结果分为三个主题：“传播信息/回答问题”（81％），“寻求建议/提出问题”（69％）和“学习雪茄改良技术”（35％） 。好评（81％）与不满意（58％）相比更普遍，并且评论内容表明低风险的认知和对吸烟危害的了解不多。这些发现凸显了年轻人获取CPM信息的新颖途径，这可能对烟草控制政策和预防产生重要影响。

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