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首页> 美国卫生研究院文献>Journal of Human Kinetics >An Examination of Mixed Martial Arts Spectators’ Motives and their Sports Media Consumption in Poland
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An Examination of Mixed Martial Arts Spectators’ Motives and their Sports Media Consumption in Poland

机译：波兰混合武术观众动机及其体育媒体消费的考察

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The study attempted to analyse the concept of spectators’ motives at mixed martial arts (MMA) events in Poland. In addition, we investigated the relation between motives and sports media consumption. The sample consisted of 273 people attending three similar, regional MMA events. Exploratory factor analysis was used to refine the structure of motives. Confirmatory factor analysis showed a reasonable fit of the obtained model (RMSEA = 0.41). Using ANOVA we found three significant differences in assessment of motives, based on gender. The factor of aesthetics and knowledge was ranked the highest for men and women. Men rated drama and violence, while women perceived socializing and crowd experience, and drama, as the following factors. Path analysis indicated that these motives explained 56% of variance in media consumption for men and 57% for women. The findings showed that the motive of vicarious achievement was the main predictor of media consumption for men, while aesthetics and knowledge were the key predictors for women. The results and ideas for further research are discussed.
机译：这项研究试图分析波兰混合武术（MMA）活动中观众动机的概念。此外，我们调查了动机与体育媒体消费之间的关系。样本由273人组成，他们参加了三个类似的区域MMA活动。探索性因素分析用于完善动机的结构。验证性因素分析表明，所获得模型的合理拟合（RMSEA = 0.41）。使用方差分析，我们发现基于性别的动机评估存在三个显着差异。男性和女性的审美和知识因素排名最高。男人认为戏剧和暴力，而女人认为社交和人群经历以及戏剧是以下因素。路径分析表明，这些动机解释了男性56％的媒体消费差异和女性57％的媒体消费差异。研究结果表明，替代成就的动机是男性媒体消费的主要预测因素，而美学和知识是女性媒体消费的主要预测因素。讨论了结果和进一步研究的思路。

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