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Evolution Model of Health Food Safety Risk Based on Prospect Theory

机译：基于前景理论的保健食品安全风险演化模型

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摘要

In the growing market of health food, certain disturbances occur, such as uneven quality of products, imitation of health food, prohibited drug content in health food, functional efficacy, and actual disagreement. The safety of health food has attracted wide attention from all walks of life. In this study, we constructed a three-party game model of health food safety risk evolution, which includes health food enterprises, health food consumers, and government regulators, based on prospect theory and evolutionary game method. We also consider the attributes of “trust products” of health food, the ability to identify the safety information of health food, the subjective perception of the efficacy of health food, and the certification effect of the regulatory information of the government supervision department. The influence mechanism of these factors, including the cost of searching for health food information, consumers' subjective perception of health food efficiency, and the certification effect of supervision departments, on health food safety risk evolution is described using theoretical deduction and simulation analysis. On this basis, the corresponding conclusions are established, which provide a theoretical basis for further exploration of the strategy of health food market governance.
机译：在不断增长的保健食品市场中，会出现某些干扰，例如产品质量不均，仿制保健食品，保健食品中禁止的药物含量，功能功效和实际​​分歧。保健食品的安全性已引起社会各界的广泛关注。在这项研究中，我们基于前景理论和演化博弈方法，构建了一个由健康食品企业，健康食品消费者和政府监管机构组成的健康食品安全风险演化的三方博弈模型。我们还考虑了保健食品“信任产品”的属性，识别保健食品安全信息的能力，对保健食品功效的主观感知以及政府监管部门监管信息的认证效果。通过理论推导和模拟分析，阐述了保健食品信息搜索成本，消费者对保健食品效率的主观感知以及监管部门的认证效果等因素对保健食品安全风险演变的影响机制。在此基础上，建立了相应的结论，为进一步探索保健食品市场治理策略提供了理论依据。

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