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Development and Evaluation of the Sugar-Sweetened Beverages Media Literacy (SSB-ML) Scale and Its Relationship With SSB Consumption

机译:含糖饮料的媒介素养(SSB-ML)量表及其与SSB消费的关系的开发与评估

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摘要

Understanding how adults’ media literacy skill sets impact their sugar-sweetened beverage (SSB) intake provides insight into designing effective interventions to enhance their critical analysis of marketing messages and thus improve their healthy beverage choices. However, a media literacy scale focusing on SSBs is lacking. This cross-sectional study uses baseline data from a large randomized controlled trial to (a) describe the psychometric properties of an SSB Media Literacy Scale (SSB-ML) scale and its subdomains, (b) examine how the scale varies across demographic variables, and (c) explain the scale’s concurrent validity to predict SSB consumption. Results from 293 adults in rural southwestern Virginia (81.6% female, 94.0% White, 54.1% receiving SNAP and/or WIC benefits, average 410 SSB kcal daily) show that overall SSB-ML scale and its subdomains have strong internal consistencies (Cronbach’s alphas ranging from 0.65 to 0.83). The Representation & Reality domain significantly predicted SSB kilocalories, after controlling for demographic variables. This study has implications for the assessment and inclusion of context-specific media literacy skills in behavioral interventions.
机译:了解成年人的媒体素养技能如何影响他们的含糖饮料(SSB)摄入量,有助于深入了解设计有效的干预措施,以增强他们对营销信息的批判性分析,从而改善健康饮料的选择。但是,缺乏针对SSB的媒体素养量表。这项横断面研究使用来自大型随机对照试验的基线数据来(a)描述SSB媒体素养量表(SSB-ML)量表及其子域的心理计量学特性,(b)检查该量表如何随人口统计学变量而变化, (c)解释量表的并发有效性以预测SSB消耗量。来自西南弗吉尼亚州农村地区的293位成年人的结果(女性为81.6%,白人为94.0%,接受SNAP和/或WIC补助金的比例为54.1%,平均每天410 SSB大卡)表明,整体SSB-ML规模及其子域具有强大的内部一致性(Cronbach's alphas)从0.65到0.83)。在控制了人口统计变量之后,制图表达与现实域显着地预测了单边带千卡。这项研究对行为干预中特定情境的媒体素养技能的评估和纳入具有重要意义。

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