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Shopper marketing nutrition interventions: Social norms on grocery carts increase produce spending without increasing shopper budgets

机译：购物者营销营养干预措施：杂货车上的社会规范在不增加购物者预算的情况下增加了产品支出

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ObjectivesWe assessed the efficacy of an easy-to-implement shopper marketing nutrition intervention in a pilot and two additional studies to increase produce demand without decreasing store profitability or increasing shopper budgets.

机译：目的我们评估了一项易于实施的购物者营销营养干预措施的试点效果以及两项额外的研究，以增加产品需求而不降低商店的盈利能力或增加购物者预算。

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期刊名称 Preventive Medicine Reports
作者
Collin R. Payne; Mihai Niculescu; David R. Just; Michael P. Kelly;
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作者单位

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年(卷),期 2015(2),-1
年度 2015
页码 287–291
总页数 5
原文格式 PDF
正文语种
中图分类
关键词
Behavioral economics Grocery store Fruits Vegetables Shopper marketing Social norms;

机译：行为经济学;杂货店;水果;蔬菜;购物者营销;社会规范;

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专利

1. Shopper marketing nutrition interventions: Social norms on grocery carts increase produce spending without increasing shopper budgets [J] . Collin R. Payne, Mihai Niculescu, David R. Just, Preventive Medicine Reports . 2015,第3期

机译：购物者营销营养干预措施：杂货车上的社会规范在不增加购物者预算的情况下增加了产品支出
2. This Way to Produce: Strategic Use of Arrows on Grocery Floors Facilitate Produce Spending Without Increasing Shopper Budgets [J] . Payne Collin R., Niculescu Mihai, Just David R., Journal of Nutrition Education and Behavior . 2016,第7期

机译：这种生产方式：在杂货店地板上战略性地使用箭头可以促进产品支出，而无需增加购物者的预算
3. The effect of a multi-modal, 12-week healthy lifestyle, grocery shopping and walking group intervention with and without switch to ziprasidone on metabolic parameters in a Canadian first episode psychosis population [J] . Robertson Sharman, Conrad Gretchen, Gibson Margo, Early intervention in psychiatry . 2014,第Suppla1期

机译：多模式，12周健康生活方式，杂货店购物和步行小组干预（有或没有改用齐拉西酮）对加拿大首发精神病人群代谢参数的影响
4. Hey Alexa,Order Groceries for Me! Anthropomorphization Increases Online Grocery Shopping Satisfaction [C] . Reema Singh AMA Summer Academic Conference . 2020

机译：嘿Alexa，为我订购杂货！人体形式增加在线杂货购物满意度
5. Optimizing Omni-Channel Grocery Shopping: Marketing Communications Strategies for Independent Grocery Retailers [D] . Mahon, Cara. 2018

机译：优化全频杂货购物：独立杂货零售商的营销通信策略
6. Video-Based Grocery Shopping Intervention Effect on Purchasing Behaviors Among Latina Shoppers [O] . Hortensia Amaro, Dharma E. Cortés, Samantha Garcia, 2017

机译：基于视频的杂货店购物干预对拉丁裔购物者购买行为的影响
7. Shopper marketing nutrition interventions: Social norms on grocery carts increase produce spending without increasing shopper budgets [O] . Collin R. Payne, Mihai Niculescu, David R. Just, 2015

机译：购物者营销营养干预：购物车的社会规范增加了产品支出而不增加购物者预算
8. Report on the Federal Trade Commission Workshop on Slotting Allowances and Other Marketing Practices in the Grocery Industry [R] . 2001

机译：关于联邦贸易委员会关于杂货业的开槽配额和其他营销实践研讨会的报告

Shopper marketing nutrition interventions: Social norms on grocery carts increase produce spending without increasing shopper budgets

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