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首页> 美国卫生研究院文献>International Journal of Environmental Research and Public Health >The Influence of Continuous Improvement of Public Car-Sharing Platforms on Passenger Loyalty: A Mediation and Moderation Analysis
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The Influence of Continuous Improvement of Public Car-Sharing Platforms on Passenger Loyalty: A Mediation and Moderation Analysis

机译：持续改进公共汽车共享平台对乘客忠诚度的影响：中介与调节分析

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摘要

Public car-sharing is a growing business model that contributes to sustainable transportation and urban development. The continuous improvement of public car-sharing platform to garner passenger loyalty is vital for a car-sharing platform’s success. This study applied perceived value theory, trust theory, and transaction cost theory to construct a structural equation model in order to explain passenger loyalty. Data from 755 surveys were collected using stratified sampling in mainland China. The estimated results of the theoretical model show that the relationship between continuous improvement and passenger loyalty is mediated by passenger perceived value, passenger trust, and transaction costs. Consequently, a multi-group analysis is conducted to analyze the moderation effects of passenger’s license and car-sharing experience on the theoretical model. The results show that some of the path coefficients are significantly different between these sub-groups. This indicates that platforms should provide differentiate services for passengers based on the purpose of using car-sharing and usage experience. This study provides new theoretical insights into understanding passenger loyalty with respect to public car-sharing and provides policy recommendations for the sustainable development of public car-sharing.
机译：公共汽车共享是一种不断发展的商业模式，有助于可持续交通和城市发展。不断改进公共乘车共享平台以提高乘客忠诚度对于乘车共享平台的成功至关重要。本研究运用感知价值理论，信任理论和交易成本理论来构建结构方程模型，以解释乘客的忠诚度。来自755个调查的数据是使用中国大陆的分层抽样收集​​的。理论模型的估计结果表明，持续改进与乘客忠诚度之间的关系是由乘客感知价值，乘客信任度和交易成本介导的。因此，进行了多组分析，以分析乘员证和共享汽车经验对理论模型的调节作用。结果表明，这些子组之间的某些路径系数明显不同。这表明平台应根据使用汽车共享和使用经验的目的为乘客提供差异化​​服务。这项研究提供了新的理论见解，以了解乘客对公共汽车共享的忠诚度，并为公共汽车共享的可持续发展提供了政策建议。

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