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Red for Stop: Traffic-Light Nutrition Labels Decrease Unhealthy Food Choices by Increasing Activity and Connectivity in the Frontal Lobe

机译:红色代表停止:交通轻营养标签通过增加额叶的活动性和连通性来减少不健康的食物选择

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摘要

Food labels comprise a national health-intervention policy that informs consumers of food-product nutritional value. Previous evidence has indicated that, compared to a purely numeric guideline-daily-amount label, a traffic-light-inspired, color-coded label more effectively conveys the nutritional level and increases the selection of healthier products. Therefore, we used functional magnetic resonance imaging to assess the mechanism whereby traffic-light and guideline-daily-amount labels influence food-related decision-making. Forty-four female dieters (age, mean = 20.0, standard deviation = 1.45 years) were recruited to participate in a food-choice task; healthy or unhealthy food options were presented with color-coded traffic-light or purely numeric guideline-daily-amount labels, and the participants were asked to state their preference. We found that, compared with the guideline-daily-amount label, a salient, red traffic-light label potentially reduced unhealthy food-related decision-making and activated the superior medial frontal gyrus and the supplementary motor area, which are implicated in the execution of responses and motor inhibition. For the same stimulus contrast, we also found increased activation in the anterior cingulate cortex, which is associated with salient information monitoring. Finally, we found stronger functional connectivity between the anterior cingulate cortex and inhibitory regions (inferior and middle frontal gyri) under red-traffic-light than under guideline-daily-amount label conditions. These results suggest that traffic-light-inspired labels may be a more effective means of public-policy intervention than are numeric labels conveying guideline daily amounts.
机译:食品标签包括一项告知消费者食品产品营养价值的国家健康干预政策。以前的证据表明,与纯数字指南每日量标签相比,以交通灯为灵感的彩色编码标签可以更有效地传达营养水平并增加对更健康产品的选择。因此,我们使用功能性磁共振成像来评估交通信号灯和每日指南数量标签影响食品相关决策的机制。招募了44名女性节食者(年龄,平均值= 20.0,标准差= 1.45岁)参加一项食物选择任务;健康或不健康的食物选项均以颜色编码的交通信号灯或纯数字准则的每日量标签显示,并要求参与者陈述其偏好。我们发现,与每日指导量标签相比,显眼的红色交通信号灯标签可能减少与食品有关的不健康决策,并激活上额内侧回和辅助运动区,这与执行有关反应和运动抑制。对于相同的刺激对比,我们还发现前扣带回皮层的激活增加,这与显着信息监控相关。最后,我们发现红色交通灯下前扣带回皮质与抑制区(下额中回和中额回)之间的功能连接性强于每日指导量标签条件。这些结果表明,以交通信号灯为灵感的标签可能比传递每日指导量的数字标签更有效地进行公共政策干预。

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