Imagination Matters When You Shop Online: The Moderating Role of Mental Simulation Between Materialism and Online Impulsive Buying

机译：在线购物时的想象力很重要：唯物主义和在线冲动性购买之间心理模拟的调节作用

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摘要

Several studies have demonstrated that materialistic people tend to engage in impulsive buying. However, how to help them reduce such irrational behavior, especially in online shopping context, is not known. This study aimed to explore whether mental simulation moderates the relationship between materialism and online impulsive buying.

机译：多项研究表明，唯物主义者倾向于冲动购买。但是，如何帮助他们减少这种不合理的行为，尤其是在在线购物环境中，尚不清楚。这项研究旨在探讨心理模拟是否会缓解物质主义和在线冲动购买之间的关系。

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期刊名称 Psychology Research and Behavior Management
作者
Jing Li; Ruirui Yang; Junjie Cui; Yongyu Guo;
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作者单位

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年(卷),期 2019(12),-1
年度 2019
页码 -1
总页数 9
原文格式 PDF
正文语种
中图分类病理学;
关键词
materialism; online impulsive buying; mental simulation; moderation;

机译：唯物主义;在线冲动购买;心理模拟;节制;

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专利

1. Imagination Matters When You Shop Online: The Moderating Role of Mental Simulation Between Materialism and Online Impulsive Buying [J] . Jing Li, Ruirui Yang, Junjie Cui, Psychology research and behavior management . 2019,第2期

机译：当您在线购物时，想象力事件：唯物主义与在线冲动购买之间的精神模拟的调节作用
2. E-WOM, TRUST, USEFULNESS, EASE OF USE, AND ONLINE SHOPPING VIA WEBSITES: THE MODERATING ROLE OF ONLINE SHOPPING EXPERIENCE [J] . BILAL ENEIZAN, ABDALLAH ALSAAD, ABDELBASET ALKHAWALDEH, Journal of Theoretical and Applied Information Technology . 2020,第13期

机译：通过网站和在线购物的E-WOM，信任，有用，易用性：在线购物体验的努力
3. Examining drivers of online purchase intensity: Moderating role of adoption duration in sustaining post-adoption online shopping [J] . Chuanlan Liu, Sandra Forsythe Journal of retailing and consumer services . 2011,第1期

机译：检查在线购买强度的驱动因素：调节采用持续时间在维持采用后网购中的作用
4. The Role of Buying Motivation in Moderating Online Shopping Behaviour [C] . Junita Safitri, Paham Ginting, Endang Sulistya Rini, Economics and Business International Conference . 2018

机译：购买动机在努力在线购物行为中的作用
5. The Intention to Buy and Sell Online: A Model Depicting the Role of Individual, Technological, and Informational Factors along with the Moderating Function of Cultural Traits [D] . Afzal, Waseem. 2011

机译：在线购买和销售的意图：一个模型，描述个体，技术和信息因素的作用以及文化特征的调节功能
6. Compulsive and compensative buying among online shoppers: An empirical study [O] . Grzegorz Adamczyk, Frantisek Sudzina, Frantisek Sudzina, 2021

机译：在线购物者之间强制性和补偿性购买：实证研究
7. The Role of Buying Motivation in Moderating Online Shopping Behaviour [O] . Junita Safitri, Endang Sulistya Rini, Paham Ginting, 2018

机译：购买动机在努力在线购物行为中的作用

Imagination Matters When You Shop Online: The Moderating Role of Mental Simulation Between Materialism and Online Impulsive Buying

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