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首页> 美国卫生研究院文献>Elsevier Public Health Emergency Collection >Play or not to play—An analysis of the mechanism of the zero-commission Chinese outbound tours through a game theory approach
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Play or not to play—An analysis of the mechanism of the zero-commission Chinese outbound tours through a game theory approach

机译：玩还是不玩—通过博弈论方法分析零佣中国出境游的机制

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摘要

The purpose of this study is to demystify the mechanism of the so-called zero-commission tours that have become synonymous with the booming Chinese outbound tourism market in the past decade. Two models of game theory are applied to identify nine proposed key factors that constitute the “zero-tour” phenomenon. These involve interactions in both the temporal and spatial dimensions of all of the stakeholders concerned with such tours, from outbound tourists and outbound and inbound operators to local guides and governments both within and beyond the Chinese border. It is concluded that zero-commission tours, underpinned by the proposed factors and notwithstanding their current legal and practical viability, have a tremendous negative impact on all of the stakeholders. This study may serve as a reference for the drafting and implementation of both policy and business countermeasures to curb zero-commission tours, thus facilitating more positive contributions from Chinese outbound tourism to the development of world tourism.
机译：这项研究的目的是揭开所谓的“零佣金”旅行机制的神秘性，这些旅行在过去十年中已成为蓬勃发展的中国出境旅游市场的代名词。应用了两种博弈论模型来识别九种提出的构成“零游”现象的关键因素。这些涉及与旅行相关的所有利益相关者在时间和空间方面的互动，从出境游客，出入境和入境经营者到中国境内外的当地向导和政府。结论是，尽管存在现行的法律和实际可行性，但以提议的因素为基础的零佣金考察对所有利益相关者都具有巨大的负面影响。该研究可为制定和实施遏制零关税旅游的政策和商业对策提供参考，从而促进中国出境旅游业对世界旅游业发展的积极贡献。

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