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Food Innovation Adoption and Organic Food Consumerism—A Cross National Study between Malaysia and Hungary

机译：食品创新采用和有机食品消费者 - 马来西亚与匈牙利之间的跨国研究

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In order to meet the rising global demand for food and to ensure food security in line with the United Nation’s Sustainable Development Goal 2, technological advances have been introduced in the food production industry. The organic food industry has benefitted from advances in food technology and innovation. However, there remains skepticism regarding organic foods on the part of consumers, specifically on consumers’ acceptance of food innovation technologies used in the production of organic foods. This study measured factors that influence consumers’ food innovation adoption and subsequently their intention to purchase organic foods. We compared the organic foods purchase behavior of Malaysian and Hungarian consumers to examine differences between Asian and European consumers. The findings show food innovation adoption as the most crucial predictor for the intention to purchase organic foods in Hungary, while social lifestyle factor was the most influential in Malaysia. Other factors such as environmental concerns and health consciousness were also examined in relation to food innovation adoption and organic food consumerism. This paper discusses differences between European and Asian organic foods consumers and provides recommendations for stakeholders.
机译：为了满足全球粮食需求上涨，并确保粮食安全符合联合国的可持续发展目标2，在食品生产行业中介绍了技术进步。有机食品行业有利于食品技术和创新的进步。然而，仍然有关于消费者的有机食品的怀疑，特别是关于消费者对生产有机食品生产的食品创新技术的接受。这项研究测量了影响消费者的食品创新采用的因素，随后他们购买有机食品的意图。我们比较了马来西亚和匈牙利消费者的有机食品购买行为，以检查亚洲和欧洲消费者之间的差异。调查结果表明，食品创新采用作为最重要的预测因素，以便在匈牙利购买有机食品，而社会生活方式因素是马来西亚最有影响力的。还研究了与食品创新采用和有机食品消费主义有关的环境问题和健康意识等因素。本文讨论了欧洲和亚洲有机食品消费者之间的差异，并为利益攸关方提供了建议。

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