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Factors Affecting Social Media Users’ Emotions Regarding Food Safety Issues: Content Analysis of a Debate among Chinese Weibo Users on Genetically Modified Food Security

机译:影响社会媒体用户情绪的因素对食品安全问题:中国微博用户对转基因粮食安全的争论的内容分析

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摘要

Social media is gradually building an online information environment regarding health. This environment is filled with many types of users’ emotions regarding food safety, especially negative emotions that can easily cause panic or anger among the population. However, the mechanisms of how it affects users’ emotions have not been fully studied. Therefore, from the perspective of communication and social psychology, this study uses the content analysis method to analyze factors affecting social media users’ emotions regarding food safety issues. In total, 371 tweet samples of genetically modified food security in Sina Weibo (similar to Twitter) were encoded, measured, and analyzed. The major findings are as follows: (1) Tweet account type, tweet topic, and emotion object were all significantly related to emotion type. Tweet depth and objectivity were both positively affected by emotion type, and objectivity had a greater impact. (2) Account type, tweet topic, and emotion object were all significantly related to emotion intensity. When the depths were the same, emotion intensity became stronger with the decrease in objectivity. (3) Account type, tweet topic, emotion object, and emotion type were all significantly related to a user’s emotion communication capacity. Tweet depth, objectivity, and user’s emotion intensity were positively correlated with emotion communication capacity. Positive emotions had stronger communication capacities than negative ones, which is not consistent with previous studies. These findings help us to understand both theoretically and practically the changes and dissemination of user’s emotions in a food safety and health information environment.
机译:社交媒体正在逐步构建有关健康的在线信息环境。这种环境充满了许多类型的用户对食品安全的情绪,特别是在人口中容易引起恐慌或愤怒的负面情绪。但是,它如何影响用户情绪的机制尚未得到充分研究。因此,从通信和社会心理学的角度来看,本研究利用内容分析方法分析影响社会媒体用户对食品安全问题的情绪的因素。总共有371种遗传修饰食品安全性的新浪微博(类似于Twitter)的推文样品被编码,测量和分析。主要发现如下:(1)推文帐户类型,推文主题和情感对象全部与情感类型有关。发布深度和客观性都受到情感类型的积极影响,但客观性会产生更大的影响。 (2)帐户类型,推文主题和情感对象都与情感强度有关。当深度相同时,情绪强度随着客观性的降低而变得更强烈。 (3)帐户类型,推文主题,情感对象和情感类型都与用户的情感通信能力有关。推文深度,客观性和用户的情感强度与情感通信能力正相关。积极的情绪与消极的沟通能力具有更强的沟通能力,这与以前的研究不一致。这些发现有助于我们理论上和实际上,在食品安全和健康信息环境中的情感方面的变化和传播。

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