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Purchase behavior in COVID-19: A cross study in Mexico Colombia and Ecuador

机译：Covid-19的购买行为：墨西哥哥伦比亚和厄瓜多尔的跨学习

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This article explores the critical factors of consumption in Mexico, Ecuador, and Colombia, due to confinement and social distancing. Besides, which are the factors that influence the purchase decision. In the proposed model, we tested from quantitative research with a sample of 2,065 online consumers. We analyzed the following statistics: CFA, structural equations, invariance of measurement instruments, and multi-group analysis with the Smart Pls 3 and EQS 6.3 software. The study reveals that time, space, and place in the consumption process is more visible in the purchasing behavior with social distancing, healthy distance, and the commercial restriction caused by the health contingency. In addition to being a health and humanitarian crisis, the pandemic has severe economic consequences worldwide as 1) the increase in unemployment rates, 2) collapsed health systems, 3) education models overwhelmed by technology, 4) supply chains interrupted by the closure of borders, 5) international and domestic tourism suspended due to a lack of sanitary protocols,6) social coexistence curtailed by significantly increased infections and 7) a decreasing demand by consumers for the closure of companies. Despite being Latin American countries, cultural differences were not the priority of consumption in the crisis period due to Covid-19. They significantly change purchasing behaviors, and all have adapted to online and home delivery purchases by the social factor, local consumption, and consumers' attitude. The article presents several considerations on the main factors of consumption in Covid-19 in collectivist countries (North American and South America) such as Mexico, Colombia, and Ecuador and finds no substantial differences with consumers. There are practical implications for companies to adopt online channels and to create sales strategies in the face of the endemic pandemic.
机译：本文由于监禁和社会疏散，探讨了墨西哥，厄瓜多尔和哥伦比亚的消费的关键因素。此外，这是影响购买决定的因素。在拟议的模型中，我们从定量研究中测试了2,065个在线消费者的样本。我们分析了以下统计数据：CFA，结构方程，测量仪器的不变性，以及智能PLS 3和EQS 6.3软件的多组分析。该研究揭示了消费过程中的时间，空间和地点在具有社会疏远，健康的距离和健康意外事件造成的商业限制的购买行为中更加明显。除了成为健康和人道主义危机之外，大流行病的全球经济后果严重为1）失业率增加，2）倒塌的卫生系统，3）教育模式由技术不堪重负，4）由边界关闭中断的供应链5）国际和国内旅游由于缺乏卫生议定书，6）社会共存受到显着增加的感染和7）消费者对公司的闭幕需求减少。尽管采用拉丁美洲国家，但文化差异不是Covid-19危机期间消费的优先事项。他们显着改变了购买行为，所有人都适应了社会因素，地方消费和消费者态度的在线和家庭送货上。本文提出了关于Covid-19中Contivist国家（北美和南美洲）等Covid-19的主要因素的若干审议，例如墨西哥，哥伦比亚和厄瓜多尔，发现与消费者没有大量差异。对于公司采用在线渠道并面对特有流行病的销售策略存在实际影响。

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