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首页> 美国卫生研究院文献>International Journal of Environmental Research and Public Health >Sustainable Choices and Behaviors among Eco-Friendly Museum Travelers: Exploring the Drivers of Sacrifice Visit Pay and WOM Intentions
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Sustainable Choices and Behaviors among Eco-Friendly Museum Travelers: Exploring the Drivers of Sacrifice Visit Pay and WOM Intentions

机译：环保博物馆旅行者的可持续选择和行为：探索牺牲的司机访问薪酬和Wom意图

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摘要

This research developed a sturdy theoretical framework that offers a better comprehension regarding customer approach intentions for eco-friendly museum products. Using a quantitative process, the apparent role of ecological value, connectedness to nature, social pressure, pro-environmental reputation was explored. Data quality testing demonstrated the validity of the construct measures. The critical mediating nature of customer-product relationship quality and feeling of pride was unveiled by conducting a structural analysis. In addition, the feeling of pride was a prominent factor determining sacrifice, visit, pay, and word of mouth (WOM) intentions. Social pressure played a major role in building relationship quality, whereas pro-environmental reputation was a key contributor to increase the feeling of pride. The model contained a strong prediction power for intentions. Results of this study contribute to enriching the extant knowledge regarding customer pro-environmental decision-making process, which is helpful for an eco-friendly museum and its success.
机译：这项研究制定了一个坚固的理论框架，对环保博物馆产品的客户方法意图提供了更好的理解。利用定量过程，探讨了生态价值，关联性，社会压力，促进环境声誉的明显作用。数据质量测试表明了构建措施的有效性。通过进行结构分析，推出了顾客 - 产品关系质量和骄傲感的临界调解性。此外，骄傲的感觉是决定牺牲，访问，薪酬和口感（wom）意图的突出因素。社会压力在建立关系质量方面发挥了重要作用，而亲环环境声誉是增加骄傲感的主要贡献者。该模型包含了强烈的预测力量的意图。该研究的结果有助于丰富有关客户资源环境决策过程的现存知识，这有助于生态友好型博物馆及其成功。

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