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Exploring the Mechanisms of Influence on COVID-19 Preventive Behaviors in China’s Social Media Users

机译:探索中国社会媒体用户Covid-19预防性行为的影响力

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摘要

The outbreak of Coronavirus Disease 2019 (COVID-19) posed a powerful threat to human life. The preventive behaviors of individuals (e.g., home quarantine, disinfection, and wearing masks) play a key role in preserving and controlling the disease. In this case, as a motivational psychological system oriented toward avoiding infection, the behavioral immune system (BIS) may be activated and link to preventive behaviors. This study investigated the mechanisms through which emotional and cognitive processes resulted by BIS have promoted preventive behaviors in relation to COVID-19. We collected data on 22,005 active Sina Weibo users from 31 December 2019 to 8 February 2020 to measure their emotions (including disgust, happiness, and fear), cultural values (individualism and collectivism), moral concern (including purity vice, fairness vice, and authority virtue), and behavioral intentions (including isolation intention, protection intention, and aid intention) using Text Mind software and related dictionaries. Multiple regression and mediation analyses were performed to explore the relationships among variables. The results showed seven complete mediation paths (such as disgust–purity vice–protection intention). Each of these paths describes the effects of cognitive processes caused by BIS on preventive behaviors. We inferred that there may be path mechanisms such as disgust–cognitive processes–preventive behaviors. Using these results, policy makers can take appropriate measures to intervene in preventive behaviors (e.g., by posting disgusting images on social media to evoke disgust). The results can be used to explain differences in preventive behaviors among populations even in the face of similar thread levels. Furthermore, our research provides empirical evidence for the hypothesis of pathogen prevalence.
机译:冠心病疾病2019(Covid-19)对人类生命构成了强大的威胁。个人的预防行为(例如,家庭检疫,消毒和佩戴面具)在保存和控制疾病方面发挥着关键作用。在这种情况下,作为避免感染的励志心理系统,可以激活行为免疫系统(BIS)并链接到预防性行为。本研究调查了通过BIS导致的情绪和认知过程的机制促进了与Covid-19有关的预防性。我们从2019年12月31日到2月20日到2020年12月31日收集了数据,以衡量他们的情绪(包括厌恶,幸福和恐惧),文化价值观(个人主义和集体主义),道德问题(包括纯洁副,公平副,和权威的美德,以及使用文本心灵软件和相关词典的行为意图(包括隔离意向,保护意图和援助)。进行多元回归和中介分析以探索变量之间的关系。结果显示了七条完整的中介路径(如厌恶纯度副保护意图)。这些路径中的每一个描述了由BIS对预防行为引起的认知过程的影响。我们推断出可能存在诸如厌恶认知过程的路径机制 - 预防性行为。使用这些结果,政策制定者可以采取适当措施,介入预防性行为(例如,通过在社交媒体上发布恶劣的图像来唤起厌恶)。结果可用于解释群体中的预防性行为的差异,即使在相似的螺纹水平。此外,我们的研究为病原体患病率的假设提供了经验证据。

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