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首页> 美国卫生研究院文献>International Journal of Environmental Research and Public Health >Smart Hotels and Sustainable Consumer Behavior: Testing the Effect of Perceived Performance Attitude and Technology Readiness on Word-of-Mouth
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Smart Hotels and Sustainable Consumer Behavior: Testing the Effect of Perceived Performance Attitude and Technology Readiness on Word-of-Mouth

机译：智能酒店和可持续消费者行为：测试感知性能态度和技术准备对口中的效果

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Many recent studies with the topic of innovative technologies have been executed in the viewpoint of adoption/readiness of one specific cutting-edge technology in the hospitality industry. Unlike with the existing studies, the present research comprehensively dealt with consumers’ perceived performance of a smart hotel and explored its influence on the formation of attitude and word-of-mouth intention. Furthermore, this study encompassed drivers of technology readiness (optimism and innovativeness) as critical moderators. Our analysis results confirmed that the perceived performance of a smart hotel is essential in generating individuals’ favorable attitudes and positive word-of-mouth intentions. The moderating roles of optimism and innovativeness were also found in the link between perceived performance and attitude. Theoretical value and managerial contributions were discussed through unpinning the structural relationships among study variables in the smart hotel context.
机译：最近的许多关于创新技术主题的研究已经在招待所行业中的一个特定尖端技术的采用/准备的观点来上执行。与现有研究不同，本研究全面地处理了消费者的智能酒店的感知表现，并探讨了对态度和口碑意向的影响。此外，本研究包括技术准备的驱动因素（乐观和创新）作为临界主持人。我们的分析结果证实，智能酒店的感知表现对于产生个人的有利态度和积极的口碑意图至关重要。在感知表现与态度之间的联系中也发现了乐观和创新的调节作用。通过在智能酒店环境中的研究变量中的结构关系中讨论了理论价值和管理贡献。

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