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Young People’s Behavioral Intentions towards Low-Carbon Travel: Extending the Theory of Planned Behavior

机译:年轻人对低碳旅行的行为意图:扩展了计划行为的理论

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摘要

With the rapid development of China’s economy and the rapid growth of the population, the demand for traffic is gradually changing from slow to fast, and the traffic congestion, air pollution, climate change and public health problems are becoming increasingly prominent. As residents’ willingness for low-carbon travel plays a crucial role in alleviating the problems caused by traffic, many studies pay attention to this aspect, but young people are still an obviously neglected group in the study of willingness for low-carbon travel. The novelty of this study lies in the extension of environmental concern and perceived moral obligation to the theory of planned behavior to explore the factors influencing young people’s low-carbon travel behavioral intention. The structural equation modeling is validated with a sample of 235 young respondents. The results show that attitude, perceived behavior control, environmental concern and perceived moral obligation have a significant positive correlation with young people’s low-carbon travel behavioral intention, while subjective norm has not. By revealing young people’s intention of low-carbon travel, this study could help to enhance the understanding of young people’s low-carbon travel choices, and could provide guidance for how to guide young people to choose low-carbon travel in the future.
机译:随着中国经济的快速发展和人口的快速增长,对交通的需求逐渐从速度缓慢变化,交通拥堵,空气污染,气候变化和公共卫生问题越来越突出。随着居民对低碳旅行的意愿起着至关重要的作用,在减轻流量引起的问题方面发挥着至关重要的作用,许多研究都会关注这方面的关注,但年轻人在研究低碳旅行意愿中仍然是一个明显被忽视的群体。本研究的新颖性在于延长环境问题并感知了计划行为理论的道德义务,以探索影响年轻人低碳旅行行为意图的因素。结构方程建模验证了235名年轻受访者的样本。结果表明,态度,感知行为控制,环境问题和感知的道德义务与年轻人的低碳旅行行为意图具有显着的正相关,而主观规范则没有。通过揭示年轻人的低碳旅行目的,这项研究可以帮助加强对年轻人低碳旅行选择的理解,并可为如何指导未来选择低碳旅行的指导。

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