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Does the label ‘unconventional food plant’ influence food acceptance by potential consumers? A first approach

机译:标签非常规食物厂是否影响潜在消费者的食物接受?第一个方法

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摘要

In the Brazilian context, many plants have been marketed under the name of unconventional food plants (UFPs). However, it is not known whether this label causes some bias in product acceptance. Thus, two case studies were conducted to fill this gap. The research also sought to determine if the type of fair (agroecological vs. common) where the UFP is sold, the familiarity with the term, and the identification of a UFP when used as an ingredient act as moderating variables of this relationship. This paper presents data from two case studies. The first was conducted with jenipapo juice through sensory evaluations at a conventional fair and an agroecological fair in the metropolitan region of Maceió (Northeast Brazil). The product was offered to some attendees without giving them any information, while for other attendees, the presence of a UFP and the underlying concept were mentioned. In this context, the UFP label did not affect the sensory evaluation. In the second case study, taioba cakes were offered to students from a public university in the same city. In this context, the UFP-labelled product was less accepted than the product without the label only for students who had not heard of UFPs. The differences between the two case studies reinforce the need to expand research on this topic to identify in which contexts the UFP label influences sensory evaluations.
机译:在巴西语境中,许多植物以非传统食品植物(UFPS)的名义销售。但是,尚不清楚该标签是否导致产品验收中的一些偏差。因此,进行了两种情况,以填补这种间隙。该研究还试图确定UFP被销售的公平(农业生态与常见)的类型,熟悉术语,以及用作成分时用作这种关系的调节变量的UFP的鉴定。本文提出了两种案例研究的数据。首先是通过在Maceió大都会区(东北巴西)的传统公平和农业生态公平的传统公平和农业生态公平的感官评估,首先进行了Jenipapo Juice进行。该产品向一些与会者提供,而不给予他们任何信息,而对于其他与会者,提到了UFP的存在和潜在的概念。在这种情况下,UFP标签不会影响感官评估。在第二个案例研究中,Tooba蛋糕为来自同一个城市的公立大学的学生提供。在这种情况下,UFP标记的产品比没有听说过UFPS的学生的标签不太接受。两种案例研究之间的差异加强了扩展关于本主题的研究的必要性,以确定UFP标签影响感官评估。

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