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首页> 美国卫生研究院文献>Heliyon >Harnessing the sustainable competitive advantage of social motivation in the informal market: A West African society insight
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Harnessing the sustainable competitive advantage of social motivation in the informal market: A West African society insight

机译：利用非正式市场中社会动机的可持续竞争优势：西非社会洞察力

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The existence of informal entrepreneurship is alleged to curb hardships related to unemployment. This has been the case of Nigerian youths at getting needs met but a dire exists when related to the African cultural heritage of value and goals. The study examines social motivations of informal entrepreneurs and their implications for business performance in selected electronics markets with the engagement of sustainable competitive advantage in southwest of Nigeria. Causal research design was deemed appropriate. The survey design was integrated to describe the present trend in the informal electronic market. The need to obtain subjective opinion of the respondents and draw an accurate assessment of the entire population via the studied sample calls for the adoption of the descriptive survey research design. Using linear regression, it was revealed that social motivation has a statistical significance in predicting sustainable competitive advantage recording the beta value of (beta = 0.389 with t-val (9.822) higher than 1.96, sig.000 p < .05). The study reflected that social motivation makes a strong contribution to explaining sustainable competitive advantage in the informal market.
机译：正规创业的存在被指控与失业有关的路边艰辛。这一直是尼日利亚青年的情况下，在满足越来越需要，但一个可怕的相关的价值和目标的非洲文化遗产时存在。这项研究分析与持续竞争优势在尼日利亚西南部的啮合选择电子市场非正式的企业家和他们的企业绩效影响的社会动机。因果研究设计被认为是合适的。本次调查设计整合来形容正规电子市场目前的趋势。需要获得受访者的主观意见，并通过为通过描述性调查研究设计所研究的样本调用绘制整个人口的准确评估。使用线性回归，据透露，社会动机具有在预测持续竞争优势的记录（测试版= 0.389用t-VAL（9.822）大于1.96以上，sig.000 P <0.05）的β值方面的统计学显着性。该研究反映了社会的积极性，使在非正规市场解释可持续的竞争优势做出巨大贡献。

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