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首页> 美国卫生研究院文献>International Journal of Environmental Research and Public Health >Consumers’ Food Safety Risk Communication on Social Media Following the Suan Tang Zi Accident: An Extended Protection Motivation Theory Perspective
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Consumers’ Food Safety Risk Communication on Social Media Following the Suan Tang Zi Accident: An Extended Protection Motivation Theory Perspective

机译：苏南唐子事故后社交媒体的消费者食品安全风险沟通：扩展保护动机理论观点

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摘要

There are many hidden safety hazards in homemade food due to an absence of food preparation and storage knowledge, and this has led to many food safety incidents. The purpose of this study was to explore the influencing factors of consumers’ food risk communication behavior on social media in northeast China, using the protection motivation theory. We integrate the Suan Tang Zi food poisoning accident and the protection motivation theory to develop a conceptual model to predict food safety risk communication on social media. We conducted a questionnaire which adapted measures from the existing Likert scales. A total of 789 respondents from northeast China participated in this study. We tested our hypotheses using a structural equation model. Results show that perceived severity, perceived vulnerability and self-efficacy have a significant influence on consumer protection motivation. Response efficacies have a positive impact on consumer protection motivation, but response barriers have a negative impact on consumer protection motivation. Additionally, information need and protection motivation of consumers have a significant impact on food safety risk communication on social media. Overall, the protection motivation theory accounted for 71% of the variance in food safety risk communication on social media. Practical implications and suggestions are proposed for the related stakeholders, as well as consumers, to encourage the public to participate in the food risk communication in this study. The research findings presented the social media as a kind of food risk communication channel contributes to consumers acquire accurate information on food quickly, in turn, reduce the probability of food poisoning in daily life. Protection motivation theory may provide some insights into how we can increase the rate of food safety risk communication on social media.
机译：由于没有食物准备和存储知识，自制食品存在许多隐藏的安全危险，这导致了许多食品安全事件。本研究的目的是利用保护动机理论探讨消费者粮食风险沟通行为的影响因素。我们整合了苏南唐梓食物中毒事故，保护动机理论，制定概念模型，以预测社交媒体上的食品安全风险沟通。我们开展了一个调查问卷，适应了现有的李克特量表的措施。中国东北共有789名受访者参加了这项研究。我们使用结构方程模型测试了我们的假设。结果表明，感知严重程度，感知脆弱性和自我效能对消费者保护动机产生了重大影响。响应效率对消费者保护动机产生积极影响，但响应障碍对消费者保护动机产生负面影响。此外，消费者的信息需求和保护动机对社交媒体上的食品安全风险沟通产生了重大影响。总的来说，保护动机理论占社交媒体上食品安全风险沟通方差的71％。为相关利益攸关方以及消费者提出了实际影响和建议，以鼓励公众参与本研​​究中的粮食风险沟通。研究结果向社会媒体提出，作为一种粮食风险沟通渠道，为消费者贡献迅速获取准确信息，反过来，降低日常生活中食物中毒的可能性。保护动机理论可能会对我们如何增加社交媒体上的食品安全风险沟通速度提供一些见解。

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