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首页> 美国卫生研究院文献>International Journal of Telemedicine and Applications >How Environmental Uncertainty Moderates the Effect of Relative Advantage and Perceived Credibility on the Adoption of Mobile Health Services by Chinese Organizations in the Big Data Era
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How Environmental Uncertainty Moderates the Effect of Relative Advantage and Perceived Credibility on the Adoption of Mobile Health Services by Chinese Organizations in the Big Data Era

机译：环境不确定性如何缓解相对优势和可信度对大数据时代中国组织采用移动医疗服务的影响

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Despite the importance of adoption of mobile health services by an organization on the diffusion of mobile technology in the big data era, it has received minimal attention in literature. This study investigates how relative advantage and perceived credibility affect an organization's adoption of mobile health services, as well as how environmental uncertainty changes the relationship of relative advantage and perceived credibility with adoption. A research model that integrates relative advantage, perceived credibility, environmental uncertainty, and an organization's intention to use mobile health service is developed. Quantitative data are collected from senior managers and information systems managers in 320 Chinese healthcare organizations. The empirical findings show that while relative advantage and perceived credibility both have positive effects on an organization's intention to use mobile health services, relative advantage plays a more important role than perceived credibility. Moreover, environmental uncertainty positively moderates the effect of relative advantage on an organization's adoption of mobile health services. Thus, mobile health services in environments characterized with high levels of uncertainty are more likely to be adopted because of relative advantage than in environments with low levels of uncertainty.
机译：尽管一个组织在大数据时代传播移动技术的普及对于采用移动医疗服务很重要，但它在文献中受到的关注很少。这项研究调查了相对优势和感知信誉如何影响组织对移动医疗服务的采用，以及环境不确定性如何改变相对优势和感知信誉与采用之间的关系。建立了一个研究模型，该模型整合了相对优势，可感知的信誉，环境不确定性以及组织使用移动医疗服务的意图。定量数据是从320家中国医疗机构的高级经理和信息系统经理那里收集的。实证结果表明，虽然相对优势和感知信誉都对组织使用移动医疗服务的意图产生积极影响，但相对优势比感知信誉发挥着更重要的作用。此外，环境的不确定性积极地缓解了相对优势对组织采用移动医疗服务的影响。因此，由于具有相对优势，因此在不确定性高的环境中比在不确定性低的环境中更可能采用移动医疗服务。

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