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Business model configuration and dynamics for technology commercialization in mature markets

机译:成熟市场中技术商业化的业务模型配置和动态

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摘要

PurposeThe food industry is a well-established and complex industry. New entrants attempting to penetrate it via the commercialization of a new technological innovation could face high uncertainty and constraints. The capability to innovate through collaboration and to identify suitable strategies and innovative business models (BMs) can be particularly important for bringing a technological innovation to this market. However, although the potential for these capabilities has been advocated, we still lack a complete understanding of how new ventures could support the technology commercialization process via the development of BMs. The paper aims to discuss these issues.
机译:目的食品工业是一个成熟且复杂的行业。试图通过一项新技术创新的商业化渗透它的新进入者可能面临高度的不确定性和约束。通过协作进行创新以及确定合适的策略和创新业务模型(BM)的能力对于将技术创新引入该市场尤为重要。但是,尽管已经提倡使用这些功能的潜力,但我们仍然对新企业如何通过开发BM支持技术商业化过程缺乏全面的了解。本文旨在讨论这些问题。

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